Manager sales & Marketing

Job Description:
We are looking for an experienced Sales & Marketing Manager to develop business objectives, lead acquisition, foster customer retention, execute business development, lead channel partners and collaborations, provide sales support, and advance brand building.
 Roles and Responsibilities
Developing strategies and tactics to boost the company's reputation and drive qualified traffic
Deploying successful marketing, branding, advertising, promotional campaigns from ideation to execution
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with channel partners
Experimenting with various organic and paid acquisition channels
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Build strategic relationships and partner with key industry players, agencies and vendors to increase the brand presence PAN India
Prepare and monitor the marketing budget on a monthly, quarterly and annual basis and allocate funds wisely
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Generating new business leads.
Increasing brand awareness and market share.
Coordinating marketing strategies with the internal team and external agencies
Promoting our brand at trade shows and major industry-related events.
Desired Candidate Profile
Masters degree in marketing, business, or related field
Excellent written and verbal communication skills
Established press and media contacts
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Strong problem-solving ability, including metrics-driven thinking
Metrics-driven marketing mind with eye for creativity
Experience with marketing automation and CRM tools
Proficiency with online marketing and social media strategy
Exposure to digital and direct response marketing
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel
Competence as a creative writer with an eye for great emails and landing pages
Industry TypeIT-Software, Software Services
Functional Area-Marketing, Advertising, MR, PR, Media Planning
Employment Type-Full Time, Permanent
Role Category-Marketing
UG : B.A in PR/Advertising
PG : MBA/PGDM in Marketing, Advertising/Mass Communication

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