SEO/Digital Marketing

Job Description
Position Summary:
Currently we are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset of growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
 
Roles and Responsibilities:
Plan and execute digital marketing, including Search Engine Optimization, Search Engine Marketing, social media, display & remarketing advertising campaigns, website enhancements & updates
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies to increase conversion
Plan, execute, and measure experiments and conversion tests
Provide creative ideas for content marketing and update website
Collaborate with internal/external teams to create landing pages, A/B testing and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, device and customer touch points
Measuring/reporting on the performance of all digital marketing campaigns and website traffic flow using a variety of Web analytics tools
 
Desired Candidate Profile 
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with Google Tag Manager, Google Optimize, B2B social media, Google Adwords, Bing Advertising, email campaigns and Search Engine Marketing
Basic understanding of HTML, CSS, and JavaScript development and constraints
Perfect knowledge of web analytics tools
Excellent communication and interpersonal skills
 
Preferred Skills:
Knowledge of any Marketing Automation tool
Knowledge of Sitecore web content management
 
Functional Area-Marketing, Advertising, MR, PR, Media Planning
Employment Type-Full Time, Permanent
Role Category-Online/Digital Marketing
 
Education
UG : Any Graduate in Any Specialization


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