Assistant Manager Digital Marketing

Job Description
About the role:
This incumbent will be responsible for supporting the Digital Marketing team with project organization & performing administrative tasks to ensure the functionality of marketing activities. Conducting market research and analyzing marketing surveys / campaigns etc.
 
 Responsibilities:
Plan and execute all digital marketing campaigns including Google campaigns, Facebook campaigns, marketing database, email & SMS marketing, etc.
Experienced in campaign planning, implementation and reviewing it on daily basis.
Campaign optimization based different parameter to generate the quality leads from target location.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize user experience.
Campaign analysis and reporting to plan the budget requirement.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
 
Desired Candidate Profile
Bachelors degree / Master's degree (preferably in Marketing / Digital Marketing) from a reputed institute and 4-8 years of experience in handling a similar role for a large group.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools (e.g. Google Analytics, Google Tag Manager, Facebook pixel, etc. ).
Strong analytical skills and data-driven
 
Role -Assistant / Associate Marketing Manager
Industry-Education, Teaching, Training
Functional Area-Marketing, Advertising, MR, PR, Media Planning
Role Category-Marketing
Employment Type-Full Time, Permanent
 
Education
 
UG : Any Graduate in Any Specialization


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