Digital Marketing Director

Job Description
Roles and Responsibilities
Develop and implement a strategic marketing plan.
Create and manage marketing budgets and monitor costs.
 Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies.
 Closely work with leadership team to create growth strategies, new product/ service development and brand extensions.
Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business
Manage and optimize the websites within the group and the use of digital marketing methods to increase traffic and online demand for our services.
 Lead communication strategy for marketing initiatives and social media campaigns.
 Plan, execute, and measure lead generation programs to grow the sales pipeline.
 Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics
Manage, optimize, and provide analytics on the company’s presence in social media and other channels.
Ensure the creation of case study content that demonstrates the benefits of our Services, Products & Training portfolio
 Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company’s technology authority and create a positive image to attract good talent.
 Demonstrate effective communication and Interpersonal Skills.
 Ability to work in Global, Matrix and Team environment
 Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events).
Undertake competition analysis and tracking with regular updates to Sales & leadership. 
Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook
 
Industry TypeIT-Software, Software Services
Functional Area-Marketing, Advertising, MR, PR, Media Planning
Employment Type-Full Time, Permanent
Role Category-Online/Digital Marketing
 
Education
UG : Any Graduate in Any Specialization
PG : Any Postgraduate in Any Specialization


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