| Job Description |
| Roles and Responsibilities |
| Key Responsibility Areas: |
| Developing and executing trade excitement programs for channel |
| Drive Wholesale Loyalty and Retail Activation programmes. |
| Understand shopper behavior and develop strategies for productive conversions |
| Executing on ground consumer activation programs (Road Shows/Van promotions) |
| Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans. |
| Overseeing off take generation activity in Key Accounts |
| Designing innovative POP/Dispensers. |
| Analyses all parameters of competition marketing activities. |
| Monitoring competition pricing |
| Coordination between Sales team and marketing. |
| Vendor Management at local level. |
| |
| Industry Type-FMCG, Foods, Beverage |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Marketing Research |
| |
| Education |
| UG : Any Graduate in Any Specialization |
| PG : Any Postgraduate in Any Specialization |
| Doctorate : Doctorate Not Required |
