| Job Description: |
| We are looking for an experienced Sales & Marketing Manager to develop business objectives, lead acquisition, foster customer retention, execute business development, lead channel partners and collaborations, provide sales support, and advance brand building. |
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| Roles and Responsibilities |
| Developing strategies and tactics to boost the company's reputation and drive qualified traffic |
| Deploying successful marketing, branding, advertising, promotional campaigns from ideation to execution |
| Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with channel partners |
| Experimenting with various organic and paid acquisition channels |
| Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly |
| Build strategic relationships and partner with key industry players, agencies and vendors to increase the brand presence PAN India |
| Prepare and monitor the marketing budget on a monthly, quarterly and annual basis and allocate funds wisely |
| Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis |
| Generating new business leads. |
| Increasing brand awareness and market share. |
| Coordinating marketing strategies with the internal team and external agencies |
| Promoting our brand at trade shows and major industry-related events. |
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| Desired Candidate Profile |
| Masters degree in marketing, business, or related field |
| Excellent written and verbal communication skills |
| Established press and media contacts |
| Proven experience developing marketing plans and campaigns |
| Strong project management, multitasking, and decision-making skills |
| Strong problem-solving ability, including metrics-driven thinking |
| Metrics-driven marketing mind with eye for creativity |
| Experience with marketing automation and CRM tools |
| Proficiency with online marketing and social media strategy |
| Exposure to digital and direct response marketing |
| Proven experience designing interactive applications and networking platforms |
| Willingness and ability to travel |
| Competence as a creative writer with an eye for great emails and landing pages |
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| Industry TypeIT-Software, Software Services |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Marketing |
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| Education |
| UG : B.A in PR/Advertising |
| PG : MBA/PGDM in Marketing, Advertising/Mass Communication |
