| Job Description |
| Position Summary: |
| Currently we are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset of growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. |
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| Roles and Responsibilities: |
| Plan and execute digital marketing, including Search Engine Optimization, Search Engine Marketing, social media, display & remarketing advertising campaigns, website enhancements & updates |
| Identify trends and insights, and optimize spend and performance based on the insights |
| Brainstorm new and creative growth strategies to increase conversion |
| Plan, execute, and measure experiments and conversion tests |
| Provide creative ideas for content marketing and update website |
| Collaborate with internal/external teams to create landing pages, A/B testing and optimize user experience |
| Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, device and customer touch points |
| Measuring/reporting on the performance of all digital marketing campaigns and website traffic flow using a variety of Web analytics tools |
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| Desired Candidate Profile |
| Proven experience as Digital Marketing Executive or similar role |
| Excellent understanding of digital marketing concepts and best practices |
| Experience with Google Tag Manager, Google Optimize, B2B social media, Google Adwords, Bing Advertising, email campaigns and Search Engine Marketing |
| Basic understanding of HTML, CSS, and JavaScript development and constraints |
| Perfect knowledge of web analytics tools |
| Excellent communication and interpersonal skills |
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| Preferred Skills: |
| Knowledge of any Marketing Automation tool |
| Knowledge of Sitecore web content management |
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| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Online/Digital Marketing |
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| Education |
| UG : Any Graduate in Any Specialization |
