Job Description |
Position Summary: |
Currently we are looking for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing efforts. The ideal candidate will have a passion for marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset of growth. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. |
Roles and Responsibilities: |
Plan and execute digital marketing, including Search Engine Optimization, Search Engine Marketing, social media, display & remarketing advertising campaigns, website enhancements & updates |
Identify trends and insights, and optimize spend and performance based on the insights |
Brainstorm new and creative growth strategies to increase conversion |
Plan, execute, and measure experiments and conversion tests |
Provide creative ideas for content marketing and update website |
Collaborate with internal/external teams to create landing pages, A/B testing and optimize user experience |
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, device and customer touch points |
Measuring/reporting on the performance of all digital marketing campaigns and website traffic flow using a variety of Web analytics tools |
Desired Candidate Profile |
Proven experience as Digital Marketing Executive or similar role |
Excellent understanding of digital marketing concepts and best practices |
Experience with Google Tag Manager, Google Optimize, B2B social media, Google Adwords, Bing Advertising, email campaigns and Search Engine Marketing |
Basic understanding of HTML, CSS, and JavaScript development and constraints |
Perfect knowledge of web analytics tools |
Excellent communication and interpersonal skills |
Preferred Skills: |
Knowledge of any Marketing Automation tool |
Knowledge of Sitecore web content management |
Functional Area-Marketing, Advertising, MR, PR, Media Planning |
Employment Type-Full Time, Permanent |
Role Category-Online/Digital Marketing |
Education |
UG : Any Graduate in Any Specialization |
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