| Job Description |
| The Responsibilities: |
| Run Google adwords campaigns for lead generation. |
| Develop, drive and support the creation and implementation of digital programs and campaigns through email, website, SEO, PPC, social media and other emerging or relevant digital channels. |
| Partner closely with marketing peers and cross-functional teams to ensure all digital programs and campaigns align to overall communication strategies and tactics. |
| Measure the effectiveness of all digital programs with established metrics and KPIs. |
| Develop optimization strategies that increase the company's organic search results & rankings. |
| Research business driven SEO keywords to use on respective page of company's website. |
| Leverage tools, to monitor, report and act on performance of all website/digital properties. |
| Conduct website audits and identify SEO opportunities and present plans to enhance website performance. Review and resolve technical SEO issues. |
| Manage the all website properties internal linking structure and enhance to support SEO efforts |
| Identify link building opportunities, develop ideas to acquire backlinks that positively impact organic rankings, building links, and writing articles. |
| Monitor and administer CRM and lead generation activities. |
| |
| Desired Candidate Profile: |
| B.Tech and MBA with 4+ years of experience in Social Media and Reputation Monitoring especially in Healthcare industry. |
| Extensive experience in running google adword campaigns in international markets. |
| Hands-on experience managing multiple client campaigns on multiple social media platforms, such as Facebook, Twitter, Google+, YouTube, Instagram, etc. |
| Experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) |
| Proficiency in MS Excel, PowerPoint, and Word |
| Hands-on experience with fine-tuning websites, creating social media presence, posting, blogs, monitoring healthcare physician ratings and review websites |
| Knowledge of keyword research and data mining tools |
| Familiarity with WordPress or other content management systems. |
| Experience with website analysis using a variety of analytics tools including Google Analytics or Adobe Analytics as well as internal reporting tool |
| Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) |
| Experience with Schema implementation will be an added advantage. |
| Hands on experience on CRM tools like ZOHO |
| Experience with wireframe and understanding of cloud based web services like AWS and Azure. |
| Solid understanding of HTML, CSS, and JavaScript is required. |
| |
| Industry Type-Medical, Healthcare, Hospitals |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Online/Digital Marketing |
| |
| Education |
| UG : Graduation Not Required |
