| Job Description |
| About the role: |
| This incumbent will be responsible for supporting the Digital Marketing team with project organization & performing administrative tasks to ensure the functionality of marketing activities. Conducting market research and analyzing marketing surveys / campaigns etc. |
| |
| Responsibilities: |
| Plan and execute all digital marketing campaigns including Google campaigns, Facebook campaigns, marketing database, email & SMS marketing, etc. |
| Experienced in campaign planning, implementation and reviewing it on daily basis. |
| Campaign optimization based different parameter to generate the quality leads from target location. |
| Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). |
| Identify trends and insights, and optimize spend and performance based on the insights. |
| Plan, execute, and measure experiments and conversion tests. |
| Collaborate with internal teams to create landing pages and optimize user experience. |
| Campaign analysis and reporting to plan the budget requirement. |
| Working knowledge of HTML, CSS, and JavaScript development and constraints. |
| |
| Desired Candidate Profile |
| Bachelors degree / Master's degree (preferably in Marketing / Digital Marketing) from a reputed institute and 4-8 years of experience in handling a similar role for a large group. |
| Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. |
| Experience in optimizing landing pages and user funnels. |
| Experience with A/B and multivariate experiments. |
| Solid knowledge of website analytics tools (e.g. Google Analytics, Google Tag Manager, Facebook pixel, etc. ). |
| Strong analytical skills and data-driven |
| |
| Role -Assistant / Associate Marketing Manager |
| Industry-Education, Teaching, Training |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Role Category-Marketing |
| Employment Type-Full Time, Permanent |
| |
| Education |
| UG : Any Graduate in Any Specialization |
|
