| Job Description |
| Roles and Responsibilities |
| Develop and implement a strategic marketing plan. |
| Create and manage marketing budgets and monitor costs. |
| Be custodian for the organization's Brand Guidelines & Brand management across all its verticals & geographies. |
| Closely work with leadership team to create growth strategies, new product/ service development and brand extensions. |
| Build and inspire creative teams together and vendors as required that guarantees a holistic marketing capability to support the growth of the business |
| Manage and optimize the websites within the group and the use of digital marketing methods to increase traffic and online demand for our services. |
| Lead communication strategy for marketing initiatives and social media campaigns. |
| Plan, execute, and measure lead generation programs to grow the sales pipeline. |
| Work to create marketing materials/collateral (physical and electronic) including, presentations, brochures, graphics |
| Manage, optimize, and provide analytics on the company’s presence in social media and other channels. |
| Ensure the creation of case study content that demonstrates the benefits of our Services, Products & Training portfolio |
| Organize and/or ensure participation in relevant technology events, conferences, trade shows, exhibitions that help to demonstrate the company’s technology authority and create a positive image to attract good talent. |
| Demonstrate effective communication and Interpersonal Skills. |
| Ability to work in Global, Matrix and Team environment |
| Evaluate results of marketing activities and campaigns to measure ROI and effectiveness on marketing initiatives (Awareness, Demand Generation, PR, Events). |
| Undertake competition analysis and tracking with regular updates to Sales & leadership. |
| Digital Marketing skills SEO, SMO, LinkedIn, Google Ads, Twitter, Facebook |
| |
| Industry TypeIT-Software, Software Services |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Online/Digital Marketing |
| |
| Education |
| UG : Any Graduate in Any Specialization |
| PG : Any Postgraduate in Any Specialization |
