| Job Description |
| The Role |
| Assist in the formulation of strategies to build a lasting digital connection with consumers. |
| Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) |
| Launch optimized online adverts through Google Ad-words, Facebook etc. to increase company and brand awareness. |
| Be actively involved in SEO efforts (keyword, image optimization etc.) |
| Prepare online newsletters and promotional emails and organize their distribution through various channels. |
| Provide creative ideas for content marketing and update website. |
| Collaborate with designers to improve user experience. |
| Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web-Trends etc.) |
| Acquire insight in online marketing trends and keep strategies up-to-date. |
| Maintain partnerships with media agencies and vendors. |
| Support marketing director in delivery of effective marketing programs that achieve company and client objectives. |
| Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution,including the day-to-day execution across marketing campaigns, promotions, and sales support and deliverables as needed for maximum benefit |
| Build skill sets and engage in ongoing education for the company |
| |
| Daily and Monthly Responsibilities |
| Collaborate with team members to execute sales and marketing campaigns, leading brainstorming sessions to execute marketing plans for internal and external projects |
| Meet with clients to plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets |
| Help gather, analyse and present brand, competitor insights, trends, and data |
| Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events |
| Coordinate public relations and outreach initiatives, including press release distribution, awards,company announcements, and speaker proposals |
| Measure and report performance of marketing campaigns, gain insight, and assess against goals |
| |
| Desired Candidate Profile |
| Bachelors degree in marketing, business or related field |
| 1 year experience preferred with marketing, sales, or advertising |
| Hands-on experience developing campaigns and promotions |
| Proven success in a fast-paced environment, working with a team |
| |
| Industry Type-IT-Software, Software Services |
| Functional Area-Marketing, Advertising, MR, PR, Media Planning |
| Employment Type-Full Time, Permanent |
| Role Category-Online/Digital Marketing |
| |
| Education |
| UG : Graduation Not Required |
