| Job Description |
| Roles and Responsibilities |
| Lead SEO/SEM, content marketing, marketing database, email, social media and display advertising campaigns |
| Design, build and maintain our social media presence & strong brand presence. |
| Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
| Identify trends and insights, and optimize spend and performance based on the insights |
| Brainstorm new and creative growth strategies. Collaborate with Head of Marketing for Brand growth. |
| Plan, execute, and measure experiments and conversion tests |
| Collaborate with internal teams to create landing pages and optimize user experience |
| Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
| Instrument conversion points and optimize user funnels |
| Collaborate with agencies and other vendor partners |
| Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. |
| |
| Desired Candidate Profile |
| Proven working experience in digital marketing and Growth driven strategies. |
| Demonstrable experience leading and managing SEO/SEM, marketing database, email, Newsletter, social media and/or display advertising campaigns |
| Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate |
| Experience in optimizing landing pages and user funnels |
| Experience with A/B and multivariate experiments |
| Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) |
| Working knowledge of ad serving tools (e.g., DART, Atlas) |
| Experience in setting up and optimizing Google Adwords campaigns |
| Working knowledge of HTML, CSS, and JavaScript development and constraints |
| Strong analytical skills and data-driven thinking |
| Up-to-date with the latest trends and best practices in online marketing and measurement. |
